Analyze marketing strategy on article Research Paper

Analyze marketing strategy on article - Research Paper Example In this essay, attention will be focused upon the marketing strategy that apple has used in order for it to be a successful business venture (Smith, Pulford & Berry, 2006). Looking at the marketing strategy, it is clear to anyone that the success of apple is because of the marketing strategy that they use. The product line and the design standards of their products is far too appealing and very user friendly. Using the marketing strategy, they have been able to hold on to their customers and are still attracting more customers with their products. This marketing strategy was used by apple because they want to have an appealing effect and affect on the consumer. Their product lines and designs are unique, and it is because of CEO’s philosophy that they have managed to come this far. The philosophy, which states â€Å"The user doesn’t always know what they want†, has enabled the company to be successful. The marketing strategy that the company uses is user friendly , economical, unique in its own sense and offers a variety of choices for consumers. The marketing strategy in question offers the best service and products availability, quantity and quality and enables the company to deliver to its numerous consumers and users (Schneiders, 2011).   2. The marketing strategy on this article is perfect. ... First of all, they ignored their critics. Critics are those who do not favor the success of the company and do not see the business succeeding (Viardot, 2004). Through the company’s marketing strategies, critics saw their views fail as the company has become successful more than it was before. Ignoring the critics was one way through which success came to find its way in the company. Apple is a company that mainly deals with the appearance of their products. From the iPads, iPhones and iPods, apple has managed to attract customers because they have put attention on the detail of their products (Schneiders, 2011). Their products are ordinary, but through their marketing strategy, they have managed to turn these ordinary products into something worth praise. The details of their products are more than standard. They have pioneered their products into something worth note and have reinvented their products into something more credible. Products like the iMac, Macbook Air and the iPhone 4 are some of the products that are worth noting. These products have been created with the intention of pleasing customers and users (Viardot, 2004).   Another aspect that was taken into consideration by the company is their pricing. The pricing of a product is very important when it comes to ensuring that the company’s products acquire market. Strategic pricing of a product makes a difference between a company’s success and failure. Pricing of a commodity is significant since it offers a foundation for the products of a company to be available in the market. It is through the pricing of products that consumers and user are retained while still managing to attract more

Storm over the Andes Essay Example | Topics and Well Written Essays - 500 words

Storm over the Andes - Essay Example This happens through use of violence and threats. Lawlessness is the result of this political radicalism as they like to call it but it has left the country being run by criminals and unscrupulous characters and who now control the power. On the economic front, after the economic breakdown in the 1970s and 1980s, the Latin America economy underwent several reforms and which have seen the economic growth and success of some of these nations. What is evident is the trade liberalization which has been brought about by the neoliberalism. All this however has been at the expense of the poor who are in no way benefiting from this trade liberalization. The immense success of the economy from the 1990s is being overshadowed by the continuing political storm in the area with the trade proceeds being used to conduct more coups and being misused to gain power and control over the region. With time all these economic success will be deemed futile if the current state of political affairs continues. The political and economic trend according to Lora, (2006) has almost been similar since 1970s where economic success or downturn affects the political stand and vice versa and hence these Latin American nations have almost been moving around in circles with no exit being seen in the near future. Fiscal problems in the 1970s brought about the need to change both the political and economic procedures. This led to the coining of the neo liberalism as well as democracy which lasted for a while throughout the 80s and 90s but then again changed. With the success of the economy in terms of trade tariffs, having economic front with other nations leading to elimination of bureaucracies and strengthening of the public administration came the power greed by the fascists and radicalists in the form of criminals and military. Military coups became the order of the day in the 2000s and political assassinations and attempted